KIFF was founded in South Africa by avid fly fishermen who used their knowledge and love of the fly to deliberately design simple, easy-to-use products that do amazing things to improve your fishing day. We design and test every product, and even trash them to help make sure every product is stronger and better than anything on the market. Only after proving that we have created the best product in its class are we confident enough to share it with our customers.

KIFF delivers simple, innovative stream-side accessories to make fly fishing easier, less work, and more satisfying. Designed, manufactured, and used by avid fly fishing experts in South Africa and tested in the Seychelles, an area full of fly fishing masters. Our engineers are mad about fishing just like our customers. Our great ideas come from long days on the water and knowing what fly fishermen need.